Openai adds shopping to chatgpt – here’s how it works

Chatgpt can now buy for you too.

Openai announced Monday that users will soon be able to make purchases through chatgpt, rivaling Google Shopping.

AI’s search buttons are passing to everyone with the installed application, including invited users without account.

Adam Fry, Chatgpt Search search product in Openai, told Wired that people are already using the tool to search for a wide range of items to buy in many categories, such as beauty, home goods and electronics – so the ability to buy within the service will make the process easier for consumers.

However, buyers will not be able to control chatgt themselves. Rather, they will be directed to the seller’s website to see and complete the transaction.

Products’ recommendations given by the artificial intelligence platform are based on data reminiscent of user preferences, as well as product reviews from all over the Internet, resulting in products that believe to match the specific tastes and needs of the user.

Chatgpt will withdraw from resources, including editorial trade reviews, as well as forums like Reddit to receive a series of ratings.

“You are not looking for specific signals that are in any algorithm,” explained Fry. “€” is trying to understand how people are reviewing this, how people are talking about this, what are the good and the bad. “

Fry said the chatgt shopping experience is more personalized and conversational than is focused on keywords-Google Shopping.

While the new feature has many similarities to Google Shopping – such as retail sellers listed on the right side of the screen after clicking on an buttons article that leads you to make the purchase – the main difference now is that chatgt produces organic results than paid placements.

“They are not ads,” affirmed by Fry. “They are not sponsored.â €

The feature is simple to use: all you have to do is ask a chatgt a question like you normally, encouraging it to serve recommendations for a specific product that first your needs. For example, asking, “What is the best coffee machine for under $ 200 that fits into a small kitchen space?”

Chatbot will then generate a curated list and explain its main choices. While the purchase feature is distributed to users, they will be able to click on an article and the purchase options will appear on a tab that opens on the right side of the screen. Click the “Buy” button will direct the user to the website to make the purchase.