After being prevented from the initial gate in the main Big Tech race to benefit from artificial intelligence, Apple tried to recover her legs on Monday during an annual conference of developers that focused mainly on additional advances and cosmetic changes in its technology.
The present rite, which attracted thousands of developers from nearly 60 countries at Silicon Valley of Apple, was subjected to the feverish prediction that surrounded the event in the last two years.
Apple highlighted plans for more tools designed to simplify people’s lives and make its products even more intuitive. It also provided a brief early appearance in the greatest redesign of its iPhone software in a decade. In doing so, Apple leaders refused to issue bold promises of progress that the latest conferences marked, making CFRA Angelo Zino’s analyst to derive the event as a “DUD” in a search note.
More than he, but what about Syria?
In 2023, Apple revealed a headset of mixed reality that was just more than a warm product, and last year WWDC trumpeted its first large loss at Mani with a set of new features highlighted by the promise of a smarter and more comprehensive version of his virtual assistant, Syria-a goal he has still accomplished.
“This job took more time to reach our high quality bar,” said Craig Federighi, the high executive of Apple’s software on Monday at the beginning of the conference. The company did not secure an exact schedule when the Syria’s update will end, but indicated that it would not happen next year.
“The silence around Syria was deafening,” said research analyst Forrester Dipanjan Chatterjee. “No amount of text corrections or delightful emojis can fill the gap of the cheekbones of an intuitive, interactive experience that we know Syria will be capable when it is ready. We just don’t know when this will happen.
Is Apple, with its ‘Liquid Glass’, still a trendetter?
Vitrina unfolded among the annoying questions if Apple has lost some of the mystical and innovative movements that have made it a technology fashion throughout its nearly 50-year history.
Instead of making a large spray as it happened with the Vision Pro and his suite he, Apple took a largely low -key approach that emphasized its attempt to spray its software appearance with a new design called “Glass Liquid” while also discovering a new center for its video games and new features.
Apple leaders promised to make his software more compatible with increasingly sophisticated computer chips that have empowered his products, while also making it easier to change between iPhone, iPad and Mac.
“Our product experience has become even quieter and more enjoyable,” CEO told my Cook’s Apple in front of the crowd while the finished 90-minute showcase.
“Liquid Glass” applies a translucent aesthetic design to the entire company platform formation. The primary attribute adds transparency to the menus and tool straps, allowing icons and open panels to refract and reflect whatever behind it. On larger platforms, it also allows more options for changing sizes for application screens. The icons also take a more curved look than before.
Idc analyst Francisco Jeronimo said Apple seemed to be using Monday’s conference mainly to demonstrate that the company still has a plan to succeed in him, even if it would take more time to realize the vision that was presented a year ago.
“This year’s event was not about the divisive innovation, but careful calibration, platform refining and the development of the developer-its placement on future movements than to discover the technologies that change the game,” Jeronimo said.
Other Apple operating system will be iOS 26
In addition to redesigning his software. Apple will move on to a method that automobiles have used to telegraph their latest car models by connecting them to the year after reaching the traders for the first time. This means that the next version of the iPhone operating system due to this fall will be known as iOS 26 instead of iOS 19 – as it would be under the previous approach of the naming that has been used since the 2007 Debt debt.
IOS 26 update is expected to be released in September at the same time Apple traditionally rolled up next iPhone models.
Playing catching in it
Apple opened the procedures with a short video clip presenting Federighi by speeding around a runway in a Formula 1 racing car. Although it was intended to promote the June 27 Publication of Apple, “F1” by interpreting Brad Pitt, the segment could also be seen as an unintentional analogy with the company’s attempt to catch the other technology.
While some of the new tricks compatible with the latest iPhones began to roll at the end of last year as part of free software updates, delays in a super-up Syria became so visible that the punished company stopped its promotion in its marketing campaigns earlier this year.
While Apple has been struggling to do what meets its standards, the gap that separates it from other technology houses is expanding. Google continues to pack more in its Smartphone Pixel lineup while presenting more technology in its search engine to dramatically change the way it operates. Samsung, Apple’s largest rival of Smartphone, is also bending a lot in it. Meanwhile, Chatgpt recently hit an agreement that will bring the former Apple Jony Ive’s teacher to folding to work on a new device that is expected to compete against the iPhone.
Regulatory and commercial challenges
In addition to being caught up in the challenges of innovation, Apple also faces regulatory threats that can remove billions of dollars in income that helps finance its research and development. A federal judge is currently weighing whether proposed countermeasures for Google’s illegal monopoly should include a prohibition of long deals worth $ 20 billion a year for Apple while another federal judge recently banned the company from collecting commissions in transactions within its processed app once described.
Above all, Apple has been caught in President Donald Trump’s trading chairs with China, a major manufacturing center for Cupertino, California. Cook successfully convinced Trump to exclude the iPhone from tariffs during the president’s first administration, but he has had less success during Trump’s second term, which seems more determined to encourage Apple to make its products at the US
The multidimensional Gauntlet that Apple faces is sprinkling investors, making the company price pluled with 20% so far this year – a decrease that has deleted about $ 750 billion in shareholder property. After the start of the year as the most valuable company in the world, Apple now ranks third after the long Microsoft rival, another leader of he and a chipmaker he Nvidia.
Apple’s shares were closed with more than 1% on Monday – an early indicator that the company’s latest announcements did not inspire investors.
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