The Federal Commission of Trade is reported to be prohibiting advertising Giants Omnicom and Interpublic from printing advertising on websites for their political views as a condition to approve their pending union.
FTC, led by President -appointed President Trump Andrew Ferguson, is thinking of establishing a decree of consent as he engages in a broader attempt to investigate and stop boycotts of colus that unfairly aimed at the conservative media.
The New York City-based Omnicom was one of the companies called by the head of the home Jim Jordan (R-OHIO) household Judicial Committee for his involvement with the Global Media Alliance, a left-wing advertising card that sought to destroy newspapers and platforms, including posting.
Jordan launched an investigation into Omnicom after the Union was first announced last December.
FTC is currently reviewing a $ 13.25 billion stock agreement between two advertising giants.
If approved, combined rights will form the world’s largest advertising agency, with about $ 25 billion annual income.
The terms of the Union Agreement are still under consideration and have not yet been completed, Reuters reported on Thursday, citing a source familiar with the issue.
Representatives for FTC, Omnicom and Interpublic did not immediately repay the post for commentary request.
The FTC movement shows “in a much more politicized environment for agencies than we’ve ever seen before, at least in the United States,” wrote analyst Brian Wieser in an Midyear industry update quoted by the New York Times, who first reported on the proposed decree of consent.
Fergson has said that any boycott organized by advertisers can be illegal because they include coordinated refusals to do business that may limit competition.
Earlier this week, FTC asked for documents from the highest advertising agencies, including Omnico, Interpublic, WPP, Dentsu, Havas and Publicis, as part of a broad examination if firms had violated antitrust law by participating in the boilers against certain media.
FTC is also aiming for so -called guards such as media matters and ad Fontes media in the investigation and in May sought documents about their relationship with a dozen firms, reported Wall Street Journal.
The probe is partially focused on the way firms dealt with Elon Musk’s X, who suffered a massive exodus of advertisers after Mogul bought the social media company previously known as Twitter in 2022 and released his content moderation practices.
The letter of the Agency for Media Affairs requested “all the documents that the media matters or produced or obtained in any litigation between media issues and X Corp. regarding the boycotts of the advertiser since 2023.”
Last year, Musk filed a comprehensive antitrust lawsuit against the World Federation of Advertising and its now intact Garm initiative, which closed its doors after the lawsuit was filed.
The General Director of X Linda Yaccarino told the post at the time that the entire online advertising ecosystem was “broken” as a result of the claimed boycotts.
“We were victimized by a small group of people who pushed their authority or ability to monopolize what earns money,” Yaccarino said.
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